TIMELINE

1947
Secondo Martini, together with his brother Luigi, founds the company at Cossano Belbo, his native land and a traditional winemaking territory. The first winery is built below Secondo and Laura’s house, next to today’s headquarters. The adventure begins.
1971
Gianni Martini enters the company and looks to foreign markets. So begins the expansion across the globe that will make Fratelli Martini Secondo Luigi spa what it is today.
the 80s
The company becomes truly international as foreign markets recognise the great quality and sales value of the Martini family’s products and confirm their success beyond Italy’s borders. Exports grow to touch 70% of sales.
1994
The families involved in providing grapes become very numerous, and come from across the entire south of Piedmont. Secondo and Gianni decide to inaugurate a great, yearly event to celebrate their important role alongside the company. Festa del Moscato is born and will replace the three smaller events that had come before it.
2002
The ambitious goal to create Italy’s first true wine brand is met when CANTI launches in the UK market as a true Italian ambassador and becoming the company’s leading brand.
2006
The company’s wine-ageing cellar is inaugurated; the “Magnificat,” a magic place that hangs suspended in time, is a true cathedral to wine.
2011
The young Eleonora Martini joins the company bringing with her the promise of a new future combined with the awareness of a great history.
2013
The expansion and modernisation project of the Cossano Belbo headquarters begins.
2015
The historic winery beneath the Martini Family’s residence is restored to its former splendour and inaugurated.

PHILOSOPHY

Values, Land, People

Fratelli Martini Secondo Luigi spa’s most important asset is the philosophy that guides it and rests on three pillars: the connection and respect of its lands, the trust in the people that make the company’s success possible, and the sacrality of wine. The lands are the starting point, the source of prosperity, and without them, nothing would be possible; they are generous and give without asking, and when treated with respect readily awards us with great gifts. For this reason, the environment is of great importance to Fratelli Martini that regards sustainability, minimal impact and a respectful approach to vineyard tending as imperative values. People are the true engine of a company. Far from being mere cogs in a wheel, every person at Fratelli Martini is part of the family and is respected and encouraged to express herself to better build a prosperous future together. None of this, however, would have much meaning without the star of it all: wine. Creator of worlds, wine is worshipped and everything happens so that it may enlighten dinner tables the world over with its sublime quality that satisfies all the senses. To absolve to this important task, as the mentality of the Langa instructs, accessibility of the products must accompany its quality. Wine is a masterpiece, and as the farmers of Piedmont will tell you, it has little meaning without an audience. For this reason from the very beginning, the high quality of Casa Sant’Orsola, Canti, and the other brands has always been matched to accessible prices so that everyone could experience a high-level oenological wine experience.